Top 10 Ways to Drive Traffic to Your Website from Social Media

social mediaWhen you realize that the entire point of social
media
is to drive traffic to your website, which
should be the center of your online marketing world, you start
to use social media correctly.

Social media is not supposed to be the destination of your
followers. No, social media should only be the beginning of a
long relationship that involves sharing, interacting, learning,
and engaging.

Use social media to remind followers to visit your website for
more information, products and services. Use social media as a
way to listen to what your audience wants. Use social media as
the method by which you become an important industry expert
from whom your audience seeks information.

The following tips are used by industry experts, large
organizations and businesses alike to drive traffic from social
media to their websites. No need to reinvent the wheel, these
ten tips work!

1) Become a Thought Leader

It may seem strange that the more popular you can become off
the Internet, the more popular you will be on the Internet and
the more people will connect with you, follow you, and then go
to your website.

Spread yourself around, write for other popular blogs,
magazines, and newsletters then cross promote.

Accept speaking engagements outside of the Internet but record
them, and put them on YouTube.com, embed the recordings or
links on your site, and share via social media.

Write a book, and use that as your calling card.

2) Create an Interactive
Community

People love to talk to each other about issues that affect
them. If you really want to offer a huge benefit to your
customers and potential customers, form a community around
them.

Create a message board that is interactive and generates a lot
of visitor activity and participation. Promote the board, which
will promote your website – thus garnering not only more
traffic the first time you promote the forum, but if it’s
active people will also come back again and again.

3) Don’t Forget SEO

Search engine optimization is a very important component in any
online marketing strategy. Optimize for social media by
including the right keywords, the right metadata, and including
information about images, content, and more, so that you can be
found.

Remember to focus on both on-page and off-page SEO for best
results.

4) Engage on Social Media

You can’t just open a social media account, fill out a profile,
start blasting updates and expect any results. Well, at least
not the results you want.

You need to start with a plan, understand your goals, choose
your tactics, and then seek to engage with others on social
media to ensure that your plans happen and your goals are met.


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5) Listen to the Buzz

A really great way to use social media is to use it to listen
to the buzz about your business. But don’t just listen.

When you find something about your industry or product in
general, or your business in particular, ensure that you
respond with the right answers, links, and information so that
you can get your message out to participants.

If you don’t find any buzz, create it. Make your own groups,
start your own discussions, and share, share, share.

6) Track, Measure & Adjust

Find out which types of content get more shares, more comments
and more action. Know what your customers want to read. Ask
them what they need to know.

The more you can track the success of your campaigns the more
you can improve. You can actually adjust and improve any
campaign in progress if you have the right information.

7) Use Strategic Paid
Advertisements

Paid advertisements can be very expensive if you aren’t sure
why you’re doing it. When it comes to social media, run an
advertisement to get more signups for your newsletter or more
likes on your Facebook Page.

Then market your products and services to them that way, rather
than using the ads as a way to market your product directly.

While at first you may not notice much of a change in traffic,
you will over time because you’ll have them in your marketing
funnel.

8) Use Varied Content on Social
Media

Mix up what type of content you share and add to your social
media updates. Use newsworthy content, evergreen content and
content in different forms like video, infographics, and text.

You want to write a blurb before each share in order to pique
the reader’s attention and share high-quality, relevant content
on a regular basis.

9) Work with Influencers

There are always going to be “rock stars” in every industry
that are well known and who can highly influence your audience.

Research who these people are, connect with them, and find
ways to engage with them in a way that helps you leverage their
audience to spread your message.

If you can get an influencer to recommend your products and/or
services to others, your traffic will explode.

10) Present Content with Strong
CTAs

Never send out any content on social media without a call to
action (“CTA”). Your CTA must be varied, and to the point.

Don’t beat around the bush. If you want your audience to share
your infographic, ask them to. If you want your audience to
“like” your post, ask them to. If you want your audience to
click through to read the rest of something on a website, ask
them to.

Finally, if you want them to buy something, ask them to buy it.
Tell them the benefits of doing so, and ask them to do it.


# # # # #

It’s clear that social media can be an important avenue to gain
more traffic to your website or blog. But, it’s not going to
happen automatically. You are going to have to work a little
bit more to get the ball rolling.

Fortunately, these tried and true tips really do work. By using
them you will drive more traffic to your website from social
media. Not only that, if you’re clear on your message you’ll
drive targeted traffic that is ready to answer your calls to
action.


# # # # #

facebook social mediaDid you know that you can use Facebook to help send
LOTS more traffic to YOUR website?

Check out our latest product – “Build Your Business With Facebook
Pages, Groups & Events
” and learn how easy it can be to
multiply your traffic and engagement 10-fold ore more!

Whether you’re totally new to Facebook, or an experienced
personal Facebook user, this product is for you. Choose from
the “Basic Kit” – with Tutorial, Worksheet, & Checklist, or
the “Deluxe Kit” – which contains everything in the Basic Kit
PLUS three additional resources!
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